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INTRODUCTION Ranked as the fifth most attractive, emerging retail market in the world, India is considered as a potential market for local as well as global industries. Retail companies need skilled and sophisticated staff for their daily business operations in order to make most out this booming industry. This course aims at imparting job-oriented skills and knowledge to properly train students as Retail staff with great professionalism and innovative skills. OBJECTIVE The objective of Diploma in Retail is to impart skills and understanding of the fundamental principles of management as well as their applications in Indian/international retail context. The fast changing retail environment demands that professionals acquire new skills, improve their efficiency, learn to compete and think out of the box. POTENTIAL CAREER After successful completion of this course, you could be employed in various departments of the Retail industry like customer relations and sales; retail safety and security; point-of-sale procedures; stock control; retail industry analysis; merchandising; food handling; beverage product knowledge; work practices and communication; customer relations and sales; retail safety and security; and food preparation. CONTENT Semester I Management Information Systems Corporate Communication Merchandising Management Advertisement and Sales Promotion Semester II Retail Marketing Strategic Retail Management Retail Sales and Customer Services Brand Management ELIGIBILTY 10+2 (or equivalent) DURATION 1 Year(Mode: Semester) FEE STRUCTURE Lump Sum Fee: Rs. 21,000/- Installment Structure: Ist Installment with application form: Rs. 14,000/- IInd Installment (with 6 months PDCs): Rs. 10,000/- Total Fees: Rs. 24000/-
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